The Art of The Pitch: Persuasive Techniques for Professional Success – CL-Z
CLIC Centro de Lenguas e Intercambio Cultural

COURSE DESCRIPTION:
This training aims at personal development through the acquisition of soft skills. Being empathetic and persuasive has become key to interact in many environments: work, social and even family. In a society which tends to have less and less time to actively listen, it is important to catch the attention as well as the interest of listeners or readers and make sure your message will go through and be efficient enough to first, convince your audience and then trigger an action from your students, work colleagues and decision makers. Learn the art of the pitch, focusing on body language, voice modulation, and storytelling, all through practical sessions. Explor techniques for crafting clear, emotionally engaging messages. We’ll build your credibility and skill in addressing counterarguments.

WHI OS THIS COURSE FOR?
This course is of significant benefit to:
- Educators and teachers seeking to leverage Persuasive writing and Pitching to enhance their teaching practices.
- Administrators and policymakers interested in understanding the potential of Persuasive writing and Pitching in education.
- Professionals in the field of instructional design and educational technology who want to explore Persuasive writing and Pitching in learning environments.
- Professionals, leaders, educators, sales and marketing personnel, entrepreneurs, and anyone looking to amplify their influence.

OBJECTIVES:
- Equip participants with advanced techniques in persuasive writing, focusing on clarity, emotional appeal, and argument structure.
- Enhance verbal communication skills, including effective body language, voice modulation, and persuasive speech delivery.
- Develop strategies for audience analysis to tailor messages for maximum impact.
- Introduce the use of digital tools and platforms for enhancing persuasive efforts and presentations.
- Foster critical thinking and self-reflection to understand and improve personal persuasion style.
- Promote mindfulness and self-care practices to support sustained engagement and effectiveness in persuasive endeavors.

COURSE OUTCOMES:
- Participants will be able to create compelling written content that engages and persuades diverse audiences.
- Improved ability to deliver impactful pitches and presentations with confidence and authority.
- Mastery in adapting messages to the specific interests and needs of any audience.
- Proficiency in utilizing technology to support and amplify persuasive messages.
- Enhanced self-awareness of personal communication style and its effects on persuasion.
- Strengthened resilience and presence, enabling more effective communication in stressful or high-stakes environments.

SAMPLE PROGRAMME:
1) Monday
- Introduction
- Persuasive Writing - Clear Positioning: Learn to clearly define and position your argument or message.
- Art of Pitching Body Language: Understand the impact of body language, including hands, posture, and tics
2) Tuesday
- Persuasive Writing: Emotional Appeal ans Evidence (Credibility); Understand and utilise emotional appeal to connect with the audience.; Use credible evidence to support arguments and build trust.
- Art of Pitching Voice Control: Learn to control voice tone, rhythm, and pace for effective delivery.
3) Wednesday
- Persuasive Writing: Counter arguments and Rhetorical techniques; Learn to anticipate and effectively address counterarguments; Master various rhetorical techniques to enhance persuasion
- Art of Pitching: Storytelling - Utilise storytelling to make pitches more engaging and memorable.
4) Thursday
- Persuasive Writing: Audience Awareness (Empathy) and Structure of the speech; Develop empathy to better understand and relate to the audience.; Learn how to structure a speech for maximum impact.
- Art of Pitching: Persuasive Formulas: Apply persuasive formulas such as pain/dream/fix, AIDA (Attention, Interest, Desire, Action), and Fear of Missing Out (FOMO).
5) Friday
- Persuasive Writing: Practical Application: Compose and correct a series of emails and messages to practise the theoretical concepts.
- Art of Pitching: Practical Presentations: Prepare and deliver a series of oral presentations based on personal projects to apply the learned concepts

Przykładowe zajęcia dodatkowe:

bilard *, bowling *, cycling *, fitness *, horse riding *, piłka nożna *, pływanie *

art and craft workshops, city tour/walk, cooking lessons, cultural activities, cultural events and festivals, dance lessons/workshops *, dinner with teachers, flamenco dance lessons *, guided museum tours, museum visits, orientation tour, pub and restaurant evenings, shopping, sightseeng, theme workshops, visits to music festivals, wine tasting *

Granada *, Morocco *, Cádiz *, Monasterio de San Isidoro del Campo, Museo de Bellas Artes, Guadalquivir *

* zajęcia dodatkowo płatne